Andrew Baxter – Reading & Understanding Charts

Author: Andrew Baxter

Andrew is the Chair of Australia Pork and Commtract, and a Non-Executive Director at GrowthOps and Foresters Financial. He’s also a Senior Advisor at BGH Capital. The Adjunct Professor of Marketing at the University of Sydney, and has been the Senior Advisor to KPMG’s Customer, Brand and Marketing Advisory business. He is also the Founder of the 24 Hour Business Plan. A management consulting firm specialising in simple and effective business plans that drive growth.

As the CEO of two of the country’s largest communications agencies. Publicis, and Ogilvy, where he was a trusted counsel to many of Australia’s most iconic brands, as well as State and Federal Governments.

Reading & Understanding Charts

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The following demonstrates the presentation format and content… Andrew Baxter: “The trading range is defined as the distance between the high and the low for that particular trading session. In our schematic on the left. What we can see is that our trading range is widening, as it is on the right hand side also. Here we would be looking at positive closes. And expanding trading range which is likely to see a continuation of our trend. Similarly, on the far side, a negative closes and expanding trading range we are likely to see our trend continue. Both of these patterns suggest that there is an increase in momentum in the underlying direction. And that is reflected by the fact that our trading range is growing. We opened here and we have closed up here. The previous day we opened here and closed at this level.

So we can see that the acceleration or momentum is increasing through that widening trading range.” Andrew Baxter: “In contrast, we can see the opposite when we get a contracting trading range.