Author: AJ Wilcox
I started B2Linked.com, an agency that specializes in account management and consulting with LinkedIn Ads back in 2014. Our team now consists of 4 full-time ad experts and a small army of part-timers.
We make LinkedIn Ads both highly profitable and scalable.
I started B2Linked because I developed marketing strategies that all B2B companies can and should be taking advantage of. An agency was the best format to share those strategies, so B2Linked was born.
This product is available
Squeeze the best performance out of your LinkedIn Ads, even if you’re brand-new to the platform.
Learn how to unlock the power of LinkedIn so you can target smarter, create more compelling offers, fine-tune your funnel and generate insane ROI.
After taking this course, you’ll:
Know how to craft an offer that stands out
Be able to create & manage killer ads and audiences on LinkedIn
Scale your audience, avoid your competition, and build wildly effective retargeting audiences
Troubleshoot & test your funnel for optimal performance and efficient management — so you waste zero time
Craft irresistible offers that drive high-volume clicks & conversions
In this course, LinkedIn agency partner AJ Wilcox shares the tips, tricks, and methods he’s created over years of creating and managing high-revenue-generating LinkedIn ads. You’ll learn exactly which pitfalls to avoid, where the high-value opportunities lie, and how to strategically target your most valuable prospects.
In addition, you’ll discover
How to select optimal audience sizes — which is crucial to generate the right mix of hyper-targeted data
The types of offers that drive interest and conversion — without appearing sleazy or scammy
How to systematically test offer variations — so you’re always improving performance
How to renew interest in your offers over time — to avoid fatiguing your prospects & continually generate results
Finally, you’ll learn how to effectively monitor and manage A/B tests, analytics, tracking, and closed-loop reporting… without stumbling around and wasting hours inside LinkedIn’s ad manager.
This course is right for you if…
You’re in B2B marketing
Your customer lifetime value is $15k+
Your prospect can be defined by their professional facets
You have experience with paid ads, but haven’t gotten a handle on LinkedIn yet
This course is probably not for you if…
Your customer lifetime value is less than $15k
Your prospects can’t be defined by professional parameters or spend little time on LinkedIn
You have zero previous experience with paid ads (ex. AdWords, Facebook, or Instagram)